Home Searches Hit a Two-Year High: Why Now Is the Time to Act

According to Keeping Current Matters, online home-buying search terms reached a two‑year high in July 2025. Data from Google Trends shows that searches for key phrases like "homes for sale" and "houses for sale" surged to their highest level since mid‑2023 — an undeniable signal that buyer interest is reigniting, even amid mortgage rates hovering in the high 6% range.

What That Means for Buyers and Agents

1. A Wake-Up Call for Sellers — Demand Is Alive and Well

Even if market activity appears moderate, the online search spike proves buyers are actively looking. Those digital footprints often precede physical actions. As agents, we know that increased search volume typically translates into leads. This is the ideal moment to remind potential sellers: buyer interest is real—now is not the time to sit on the sidelines.

2. Perfect Timing to Revisit Listings with Fresh Eyes

Summer may feel slow, but elevated search activity signals it's a strategic time to review and sharpen listing strategies—refresh photos, tweak descriptions, and ensure your SEO is up to speed. Because if buyers are online, we need to make sure they find your listings first.

3. Contextual Momentum amid Lower Mortgage Rates

Importantly, this uptick in search behavior predated recent mortgage rate improvements, with rates falling to 6.53% by mid‑August. That downward trend only strengthens buyer motivation.

Combined, this burst of online interest and improving affordability sets the stage for more robust market engagement.

How We See It — A Growth Opportunity, If We Act

Our perspective? This isn't just a data point—it's a growth signal, not a reason to panic.

For Buyers: The market isn't frozen. Elevated online searches show commitment. If you've been watching, now is a smart time to engage—especially as improved rates increase affordability.

For Sellers: Online demand is building. Homes that are well-prepared and priced right now could stand out and attract motivated buyers.

For Agents (like us): This is our moment to shine. We can leverage these trends by amplifying our digital presence, refining listings, and proactively guiding both buyers and sellers toward informed, confident decisions.

If you've been thinking about buying or selling a home, now is a great time to take action. With online search activity at a two-year high, buyers are clearly motivated and actively looking —don't miss your opportunity to make the most of this momentum.

As real estate professionals, we're here to guide you through every step of the process. Whether you're a buyer eager to find the right home before competition increases, or a seller looking to stand out in a busy online market, we can help you move forward with confidence.

Reach out to us today for a personalized consultation. Let's talk about your goals and create a strategy that works in your favor.

Source: keepingcurrentmatters.com